What We Do


There are a number of different funding programmes available for sports clubs. Each programme has different priorities which need to be met if an application is to be successful. The Sport Business can help you to:

Work out how you want your club to develop  ♦  Identify the most appropriate financing  ♦  Prepare the application forms and necessary supporting documentation  ♦  We have an 85% success rate for our clients and we’ll give you an honest appraisal of your chances at the outset


The legal structure of a club might not be the most exciting part of running a sports club but it is absolutely critical to a clubs development and for the protection of those who run it.

We work with clubs to identify the most advantageous structure for them in order to maximise revenue, save costs and manage their facilities most effectively.  We also provide support to set up clubs as charities and Community Amateur Sports Clubs (CASC).

Clients include: City of Manchester Amateur Swim Team, Tingley Athletic FC, Swinton Lions Rugby League Community Sports Foundation and Coombe Wood Golf Club.


We deliver training to those involved in running sports clubs.  We are a key provider under Sport England’s Club Matters programme, delivering workshops up and down the country in a range of issues from business planning to marketing and finance to PAYE.

We also work directly for NGB’s and for CSPs to design and deliver training to address identified skills gaps.  This has recently included a series of workshops for West Yorkshire Sport, South Yorkshire Sport and North Yorkshire Sport to help clubs recruit and retain volunteers.


Many Councils are looking to support clubs to take on the responsibility for managing and maintaining sports facilities which they currently use under short term agreements.

We deliver expertise in financial planning, business planning and facility management in order to produce concrete plans to support communities to take over facilities so that local people can continue to access high quality sport.

Clients include Altrincham and District Athletics Club and Bingley Pool in Bradford.

Case Study

Altrincham FC commissioned us to help fund a new community sports hall on the site of their Moss Lane football ground.

We were responsible for securing all grants and funding for the development, organising fundraising events along with delivering a press and publicity campaign.  We succeeded in raising more than £550,000 to ensure the building came to fruition.

The club now has a thriving sports hub which serves as a home for a variety of sports clubs and community groups throughout the week. Supporters can also now enjoy vastly improved facilities for every home game.

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We work with companies, sports clubs and sports governing bodies, advising them on sports projects and campaigns. We use our extensive sports media network to ensure maximum positive exposure for our clients.

Case Study

We devised, produced and presented a series of films: Road to France – UEFA EURO 2016 venue guides – on behalf of the client, Continental Tyres.

The light-hearted films featured special guest pundits – we brought in former international footballers – and provided supporters with vital pre-tournament information.


We deliver sessions that help build confidence in dealing with the media and develop broader communication skills through a range of workshops and external visits to sports insitutions.

Each programme is designed to meet the specific needs of your organisation. Where appropriate, we forge links with local media and other sports organisations.

Case Studies

Premier League Academies – our aim is to improve the communication skills of young footballers so that they are better equipped to pursue their career, either as a professional footballer or in alternative employment.

Team GB – preparing elite athletes for press attention during competition. We work across disciplines and tournaments including European Championships and both the London 2012 and Rio 2016 Olympic Games.


We deliver sports events for national governing bodies, sports clubs and the private sector.

We work with councils and other stakeholders to source the venue and engage community groups.

We provide event hosts and guests – sports personalities for Q&A’s and other types of engagement – and use our contacts to maximise press and publicity opportunities.

 The Sport Business director Dom McGuinness is a British Boxing Board of Control licensed MC and is an established event host and auctioneer.

Case Study

For the duration of the World Cup in 2014, we organised the ITV Fever Pitch fan park – an event enjoyed by more than 40,000 people who came to the old Granada studios for the big screens, Brazilian fayre and Samba music.

The event staged international beach soccer with England challenging some of the best players in the world from Italy, Uruguay, Costa Rica and Germany.

450 tonnes of sand were brought in to create a Brazilian-style beach soccer stadium and thousands of local schoolchildren got the chance to test their skills on the surface.

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We work in schools, colleges and universities – providing sports journalism expertise to boost employability skills and help link students to work placement opportunities. We bring our external industry links into the classroom.

Practitioner in Residence  –  our director Dom McGuinness works with students across all BA and MA sports journalism courses at UClan. He delivers lectures, workshops and has formed work placement links with external organisations including the Football League.

We have advisory roles at other institutions including UCFB and the Sport Directorship MA at MMU.

Sports Journalism for schools programme – using sports writing and broadcasting to improve literacy, whilst raising aspirations and awareness of employment routes among school children.

Case Study

The East Manchester Academy

We were asked to deliver a programme which would help improve grades for Media Studies GCSE pupils. The six-week programme incorporated techniques such as writing match reports and recording voice pieces.

As part of our offering, we arranged a visit to Manchester City FC where the pupils had a tour and took part in a press conference with club officials.

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